The mini 11 is the first entry model to feature the “Automatic Exposure” function, in which the camera automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows users to take photos optimally exposed to the main subject and the background in a variety of situations including a bright sunny day outdoors and a dark indoor condition at a restaurant or a party venue, producing high-quality instant photo prints on the spot.
Another feature that makes taking instax photos easier than ever before is the Selfie Mode, which is ideal for selfies and close-ups. The Selfie Mode can be activated by simply pulling out the front end edge of the lens after powering the camera on.
The camera body has been redesigned for optimal portability along with a fresh, trendy look. In addition of it being thinner and lighter than the previous model, the mini 11 sports a rounded body design that fits perfectly in users’ hands for added operability. Fashionable design elements on the mini 11 are achieved by using a different material around the lens from the rest of the camera body, and featuring the brand logo “instax” engraved on the back side.